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MDO For Salesforce
MDO For Salesforce
Master Data Online (MDO) is a solution that helps you to improve the quality of your data and provides the necessary governance around your enterprise systems. The role of MDO in a Salesforce landscape is to be the data layer that will improve data quality both by Active and Passive Governance.
This is achieved by easily configurable business rules, user-friendly data capture and workflows that ensure clear ownership of data is defined across your organization. As a Salesforce certified application, MDO helps in migrating data into your new Salesforce environment and ensures trustworthy data for all your sales and marketing initiatives. MDO, with its strong integration framework (capable of easily integrating with other third-party systems) and being Salesforce Certified, is a perfect data solution to help ensure data consistency across your landscape.
Why manage your Master Data with MDO?
- Data Quality – The Data Quality Workbench is the perfect place to manage the quality of your data with defined ownership. Users can either select from pre-defined rules or create their own ruleset for any data object.
- Data Migration – MDO’s pre-defined toolset & data migration templates for Salesforce makes it easy to migrate good quality data into your new Salesforce environment.
- Data Governance – Manage Customer, Product, Pricing & Contact data with MDO as well as be compliant with legislations like GDPR. MDO governance framework provides a single source of truth for Master Data with defined roles & business ownership of data