Marketing
Marketing
Where Great Ideas Are Executed
About Us
Welcome to the marketing team at Prospecta. This is where scientific thinking meets creative minds; analytics and data meet colours, voice and messaging; and revenue meets customers’ expectations. As the marketing and demand generation team, our goal is to ensure we provide the best possible experience for customers so their journey is filled with joy, wisdom and zeal to do better at master data management and governance.
In the past few years, marketing has come a long way. We started with a product marketing function, just like any other bootstrapped start-up. We worked day and night to perfect our go-to-market product positioning. Then we realised we have to invest more in our customer journey and hence we set up a demand generation team. The purpose of this team was to align our revenue goals with business goals. We are now pivoting towards creating our brand story. We are working hard to understand our audience better so we can become the leader in data quality and data governance platform.
We'll Get Your Attention - OUR TEAM
Mallika Sothinathan, who is our Global Field Marketing Manager spearheads our field and event campaigns across EMEA, US and APAC. Mallika is an author and three of her books are available on Amazon. She has completed two documentaries that were shown on the global stage and has won several awards. She has also completed a film about the domestic workers of India.
Tanvi is our Senior Brand Specialist. She leads a team of creative specialists who are passionate in building Prospecta’s brand identity. She is responsible for shaping the visual aspects of the website, ebooks, datasheets, social media and more. Attractive visuals, effective communication of ideas, higher visibility and enhanced credibility motivate the customer towards the brand which is a major goal for any product company.
Our team consists of the best professionals. Abhilasha Sharma, who handles all things digital is passionate about performance marketing. She is also a foodie and a dog lover. Despite being a data enthusiast, she loves reading fiction.