Welcome to the marketing team at Prospecta. This is where scientific thinking meets creative minds; analytics and data meet colours, voice and messaging; and revenue meets customers’ expectations. As the marketing and demand generation team, our goal is to ensure we provide the best possible experience for customers so their journey is filled with joy, wisdom and zeal to do better at master data management and governance.
In the past few years, marketing has come a long way. We started with a product marketing function, just like any other bootstrapped start-up. We worked day and night to perfect our go-to-market product positioning. Then we realised we have to invest more in our customer journey and hence we set up a demand generation team. The purpose of this team was to align our revenue goals with business goals. We are now pivoting towards creating our brand story. We are working hard to understand our audience better so we can become the leader in data quality and data governance platform.