Position- Product Marketing Manager.
Job Location- India.
Prospecta was founded in 2002 in Sydney, Australia, to provide data management and automation software for enterprise clients. Prospecta has evolved to be a leading data management software company. Prospecta’s flagship product, MDO (Master Data Online), is an enterprise Master Data Management (MDM) platform that enables data management processes: creating accurate, compliant, and applicable master data through to data disposal.
We are experiencing rapid growth globally and are expanding our product portfolio with new features, capabilities, and industry-specific solutions. We have a robust process in asset-intensive industries such as Energy and Utilities, Oil and Gas, Mining, Infrastructure and Manufacturing.
Our head office is in Sydney, Australia, with offices in India, North America, Canada and local presence in Europe, UK, and Southeast Asia.
Our culture is built around growth, as we are all loving this challenge. We have a passionate team that work collaboratively to create value for our customers. Our team are from diverse backgrounds, which makes it an exciting place to work.
We aim to create an environment that prioritizes individual development and is built on a mutual success culture. Both professional and personal development are major factors contributing to an individual’s success. Therefore, we support our employees’ passion, making them feel more engaged and motivated at work and life in general. Career progression looks less like climbing a ladder and more like a continuous flow of exciting, meaningful opportunities that facilitate personal development and technical mastery under the mentorship of great leaders.
We are a growing organization backed by private equity funding that allows us to scale up, and “Human Capital” is fundamental to us. We have flexible working arrangements during these unprecedented times to come to work only for two days, only if you live near a Prospecta Office. We have an interconnected organizational structure with a focus on being agile, responsive, and achieving outcomes.
Our Benefits are a mix of the Industry Benchmark Compensation and the Employee Share Options. The ESOPs are more notable in Prospecta, as there is substantial growth in the coming years. We are all striving and contributing towards the growth of our options.
If you are the one who would want to be part of the growing company and, at times, wear multiple hats and does not resist walking that extra mile to meet the goals, then this is the workplace for you.
We courageously work hard and aim to push the boundaries in everything we do while sharing a sense of fun and celebrating both the small and big wins.
Roles & Responsibilities
Study company products & translate technical details into benefits for the user.
Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends.
Develop product marketing strategies (advertising, new product launching, competition understanding).
Work with various teams (design, content, acquisition, product, sales) to implement strategies.
Test marketing product features, releases ad copy.
Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
Experience & Exposure Required
3+ years prior experience working as Product Marketing Manager or similar role.
Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
Excellent written and verbal communication skills, possibly including some copywriting skills.
Subject matter expertise in data management software platform.
Deep understanding of how a SaaS product is sold and the sales channels.
Excellent teamwork skills.
Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important.
Experience in market analysis.
Familiar with product marketing tactics (e.g., integrated marketing campaigns).
Working knowledge of web analytics tools (Google Analytics, WebTrends).
Must be able to think analytically with strong quantitative skill.
Keen eye for detail.